by Johannes | Friday, April 16, 2021 | About Predict42, Customer Analytics, Event
This post covers a lecture at ESB Reutling. Find our take “data science products” and two interesting use case. Also learn how the future business student will look like.
by Johannes | Sunday, April 11, 2021 | Customer Analytics
This whitepaper takes a look at 2.1 million customer reviews for 12 German retail brands such as Lidl, Aldi, Rewe, Edeka, dm, obi and a few more. It uses Natural Language Processing to analyze what topics matter most to customers in the period 3/2020 to 2/2021.
by Johannes | Wednesday, August 29, 2018 | Customer Analytics
Top excuses in marketing for not using value based customer segmentation Excuse #1:IT is doing a major redesign project and they cannot help Excuse #2: BI / Analytics has no ressources to support us Excuse #3:Everybody agrees it is important, but now is not the right... 
by Johannes | Friday, June 8, 2018 | Customer Analytics
Customers, Journeys, Skills matter in online marketing Customers Matter No matter how smart your team is, not putting customers first will lead to failure. Hey, that is is easy you might say. Let me tell you: It is the toughest part. Why? Everybody seems to know what...