Angela Merkel or Sheldon Cooper – Who should you hire? An introduction to people analytics.

This lecture was given to a group of Business/Computer Science master students as a part...

Unleashing People Analytics – best practices from Digital Marketing

People Analytics will benefit from adopting Digital Marketing best practices. Our three...

Why Predict42? Our Founder Story.

Why 42?   Our company name started as a "nerdy" joke. For those who are not...

Marketing, please make your most valuable customers a top priority – How to get started quickly with RFM and CLV Models

Top excuses in marketing for not using value based customer segmentation Excuse #1:IT is...

Three concepts in online marketing which really matter today.

Customers, Journeys, Skills matter in online marketing No matter how smart your team is,...

People Analytics: How to use rapid prototyping to get everybody involved

HR Analytics: A huge gap between perceived importance and readiness!    This gap as...

People Analytics with No budget, No ressources, No experience: Here is how to get started!

Do you have these challenges for getting started with people analytics?   Challenge...

prototype, learn, and automate with Predict42

Our Mission: Help you ask the right questions to make better decisions in marketing and people analytics!

Dr. Johannes Fuhr

Dr. Johannes Fuhr

Geschäftsführer, Co-Founder

The Marketeer

I have 15+year of experience in both enterpreneurial & corporate environments. Therefore, I understand the challenges you face and can point out workable solutions.

Get to know me on Linkedin…

Dr. Thomas Görtz

Dr. Thomas Görtz

Geschäftsführer, Co-Founder

The Data Scientist

I am a mathematician with 10+ years of experience in online marketing and data science. I love to turn data into information and then quantifiy business impact. 

Get to know me on Linkedin…

Learn with your own analytical prototypes 

Step 1: Prototype with quantified business impact

Based on your key questions, we will build analytical prototypes. These visual and interactive prototypes help you understand business value and implications.

Step 2: Learn by challenging the prototype results

Using our interactive prototypes, we go back and forth to identify and answer the key business questions. This iterative learning-based approach also creates acceptance for change among all stakeholders

Step 3: Automate the process and implement the solution

We help you implement the solution by either providing scripting logic or a full application. Both can be operated for a small license fee either in your own stack or by us in the cloud

Explore people analytics solutions and hear from customers

Ready to get started?

Set-up 30 min consultation

We offer free consultations in order to see if and how we could help. Do not hesitate, the least you can expect is that we point you in the right direction!

Set-up free demo

We will demo our applications with sample data for you. As a result you develop an understanding,  how our approach could work for you.