Marketing, please make your most valuable customers a top priority – How to get started quickly with RFM and CLV Models

by Johannes | Wednesday, August 29, 2018 | Marketing Automation

Top excuses in marketing for not using value based customer segmentation Excuse #1:IT is doing a major redesign project and they cannot help Excuse #2: BI / Analytics has no ressources to support us Excuse #3:Everybody agrees it is important, but now is not the right...

Three concepts in online marketing which really matter today.

by Johannes | Friday, June 8, 2018 | Marketing Automation

Customers, Journeys, Skills matter in online marketing Customers Matter No matter how smart your team is, not putting customers first will lead to failure. Hey, that is is easy you might say. Let me tell you: It is the toughest part.  Why? Everybody seems to know what...

People Analytics: How to use rapid prototyping to get everybody involved

by Johannes | Thursday, May 17, 2018 | People Analytics

HR Analytics: A huge gap between perceived importance and readiness!  % from 11.070 respondents* say: "People Data is important or very important" % from 11.070 respondents* say: "our organization is ready or very ready for HR analytics" This gap...

People Analytics with No budget, No ressources, No experience: Here is how to get started!

by Johannes | Monday, May 7, 2018 | People Analytics

Do you have these challenges for getting started with people analytics? Challenge 1: you have no or little HR Analytics, but you seek to become a true business partner based on data insights and decision support for your commercial peers Challenge 2: you do not know...

View this video to understand meaning & motivation at work

by Johannes | Saturday, June 24, 2017 | Uncategorized