by Johannes | Wednesday, August 29, 2018 | Marketing Automation
Top excuses in marketing for not using value based customer segmentation Excuse #1: IT is doing a major redesign project and they cannot help Excuse #2: BI / Analytics has no ressources to support us Excuse #3: Everybody agrees it is important, but now is not the...
by Johannes | Friday, June 8, 2018 | Marketing Automation
Customers, Journeys, Skills matter in online marketing Customers Matter No matter how smart your team is, not putting customers first will lead to failure. Hey, that is is easy you might say. Let me tell you: It is the toughest part. Why? Everybody seems to know what...
by Johannes | Thursday, May 17, 2018 | HR Analytics
HR Analytics: A huge gap between perceived importance and readiness! % from 11.070 respondents* say: "People Data is important or very important" % from 11.070 respondents* say: "our organization is ready or very ready for HR analytics" This gap...
by Johannes | Monday, May 7, 2018 | HR Analytics
Do you have these challenges for getting started with HR analytics? Challenge 1: you have no or little HR Analytics, but you seek to become a true business partner based on data insights and decision support for your commercial peers Challenge 2: you do not know where...
by Johannes | Friday, April 13, 2018 | Freelance
In this infographic, I share the process and lessons learns in the first year as a freelancer in the field of marketing and data automation. I also give an outlook and introduce my collaborators, with whom I have so much fun in both doing projects as well as learning...
by Johannes | Saturday, June 24, 2017 | Uncategorized
by Johannes | Monday, April 24, 2017 | Uncategorized
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