MIGO
- Market Insights from Customer Reviews -
Why do retailers need to adapt to the hybrid customer?
Customers research online
>80% of customers are hybrid, looking for information prior to and during their shopping experience.
Customers review store performance
Posting short reviews is becoming the widely accepted. Especially google sends push messages to customers in store.
Customers expect immediate service
Hybrid customers have a high expectation of service. They expect feedback within 24 hours.

What is our vision to help understand the hybrid customer?

MIGO gives recommendations based on millions of customer reviews
Drive drive sales, act on competitor insights, and support strategic decisions!
What are typical business questions of our retail customers?

MIGO addresses a broad range of questions based on its modular approach and flexible data structure
Whitepaper "Feedback from 2 Mio.+ retail customers – unlocking insights from online reviews with AI"
Take a look at 2021/20 data and insights on how German Retailers perform from a genuine perspective of millions of customers
How are google reviews a game changer for retail organizations?
Position-based "nudging"
Google triggers review when leaving the store
Global reach
Google reviews are rolled out in almost all countries
Standardized content
Reviews are standardized with stars, free text, and images
How does the Migo App look like?
How can maintain control over my data and how can IT integrate Migo?

MIGO combines both, scalability via integration in you IT Data/Reporting infrastructure and speed/innovation via interactive power user apps for rapid prototyping
How do you cutomers work with you? How does a typical project look like?

Learn about MIGO in a first online demo with your data - we can then discuss how a potential project scope might look like.
Explore our MIGO applications and hear from customers
Latest news on Customer Analytics
AI in Retail – Customer Feedback on Dutch DIY stores
Download our whitepaper analyzing thousands of online reviews of 6 Dutch DIY store brands: Hubo, Bauhaus, Karwei, Hornbach, Praxis and Gamma.
AI in Retail – Customer Feedback on Austrian DIY stores
Download our whitepaper analyzing thousands of online reviews of 6 Austrian DIY store brands: Zgonc, Lagerhaus, Hagebau, Hornbach, Obi, and Bauhaus.
AI in Retail – Customer Feedback on German DIY stores
Download our whitepaper analyzing thousands of online reviews from 5 German DIY store brands: Obi, Bauhaus, Hornbach, Hagebau and Toom.
Ready to get started?
Set-up 30 min consultation
We offer free consultations in order to see if and how we could help. Do not hesitate, the least you can expect is that we point you in the right direction!
Set-up free demo
We will demo our applications with sample data for you. As a result you develop an understanding, how our approach could work for you.