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Why do retailers need to adapt to the hybrid customer?

Customers research online

>80% of customers are hybrid, looking for information prior to and during their shopping experience.

Customers review store performance

Posting short reviews is becoming the widely accepted. Especially google sends push messages to customers in store.

Customers expect immediate service

Hybrid customers have a high expectation of service. They expect  feedback within 24 hours.

MIGO - Challenge and Opportunity

What is our vision to help understand the hybrid customer?

MIGO gives recommendations based on millions of customer reviews

Drive drive sales, act on competitor insights, and support strategic decisions!

What are typical business questions of our retail customers?

MIGO addresses a broad range of questions based on its modular approach and flexible data structure

Whitepaper "Feedback from 2 Mio.+ retail customers – unlocking insights from online reviews with AI"

Take a look at 2021/20 data and insights on how German Retailers perform from a genuine perspective of millions of customers

How are google reviews a game changer for retail organizations?

Position-based "nudging"

Google triggers review when leaving the store

Global reach

Google reviews are rolled out in almost all countries


Standardized content

Reviews are standardized with stars, free text, and images

How does the Migo App look like?

How can maintain control over my data and how can IT integrate Migo?

MIGO combines both, scalability via integration in you IT Data/Reporting infrastructure and speed/innovation via interactive power user apps for rapid prototyping

How do you cutomers work with you? How does a typical project look like?

Learn about MIGO in a first online demo with your data - we can then discuss how a potential project scope might look like.

Explore our MIGO applications and hear from customers

Latest news on Customer Analytics

Ready to get started?

Set-up 30 min consultation

We offer free consultations in order to see if and how we could help. Do not hesitate, the least you can expect is that we point you in the right direction!

Set-up free demo

We will demo our applications with sample data for you. As a result you develop an understanding,  how our approach could work for you.