Quantify your hidden potential in SEA and prioritize your resources
VALUEMAP shows P&L impact per SEA core process
Our philosophy for VALUEMAP stems from years of experience in our roles as CMO and Chief Data Scientist. We strongly believe that quantified business impacts always beats expert opinions in any (internal) discussions.
Based on this view, we have developed VALUEMAP, which provides hard numbers by applying machine learning and simulations to your SEA data. As a result, you will be able to prioritize resources based on value contribution.
We source your data via Google Ads API without any IT ressources needed. Your results are accessed via an interactive web application.
Quantification of commercial impact is based on sophisticated data engineering processes, machine learning algorithms, and thousands of simulations
The results will allow you an unpredeceted quality of discussion, when prioritizing with C-Level, operational SEA Team, and IT/Analytics.
Empowering CMO & Leadership based on quantified P&L contribution
Interested? Register as a Beta User!
Initial Setup and Training*
- datasourcing via Google Api
- set-up of customer-specific Web App
- five user
- 3h workshop on site for training and review of first results
- access to quantified results per SEA core process
- ability to add expert and qualitative input
- access to backlog for transparent discussions
- updated on daily basis
*Travel cost are not included. Initial cost and subscription cost might differ for large accounts / number of accounts.
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