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De nouveaux aperçus grâce à l’Intelligence Artificielle et les avis en ligne

Feedback de 1.8 millions de clients de grande distribution alimentaire française


Feedback from 1.8 million retail customers – new insights through AI and online reviews

Interested? Download whitepaper here:

Why this Whitepaper is worth reading!

Our Data Set

Google Reviews for more than 16.000 French food retail stores, 10 brands, and over 1.8 million customer reviews for the last 12 months.

Our Method

Our MIGO Product Suite uses AI to understand what topics customers are talking about and how positive/negative these topics are perceived at store level.

Our Results

While the overall winner is Aldi with its price driven hard-discounting forma in France, Système-U and E.Leclerc are a close second and third. Carrefour shows surprising weaknesses, primarily in the area of checkout and cleanliness!


of stores sales are impacted by online reviews

Competition among French retailers is high. Understanding customer needs is therefore of critical importance for both, established brands (Carrefour, E.Leclerc, Intermarché, …) as well as discounters (Aldi, Lidl).

Food retailers should use technology and AI to understand customers’ feedback provided for their own as well as for their competitors’ stores.

Nora Bruhier

Co-author "Analyzing Feedback for French Retailers with NLP"

Interested? Download whitepaper here!


Our Product

MIGO is a software, which offers an end-to-end approach for sourcing, analyzing, topic modelling, and visualizing insights from feedback/images. Customers can either embed MIGO in their analytics/BI stack (app as a service model), license it as a SAAS, or access a curated data feed via our powerful MIGO API. Learn more...

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Ready to get started?

Set-up 30 min consultation

We offer free consultations in order to see if and how we could help. Do not hesitate, the least you can expect is that we point you in the right direction!

Set-up free demo

We will demo our applications with sample data for you. As a result you develop an understanding,  how our approach could work for you.