WHITEPAPER
Customer Feedback in TOP 5
DIY stores in Germany
How to gain insights from online reviews with the help of AI
Interested? Download whitepaper here:
Why this Whitepaper is worth reading!
Our Data Set
Google Reviews on Top 5 DIY brands OBI, Hagebau, Hornbach, Toom and Bauhaus with over 315 thousand customer reviews.
Our Method
Our MIGO Product Suite uses AI to understand what customers are talking about. Also we analyze sentiments per topics, both at brand and store level.
Our Results
Our DIY store benchmark leader is Hagebau, followed by OBI and Hornbach as second and third. However analyzing specific topics such as “Click & Collect” customer perception of the brands changes, as shown in below figure.

Interested? Download whitepaper here!

Our Product
MIGO is a software, which offers an end-to-end approach for sourcing, analyzing, topic modelling, and visualizing insights from feedback/images. Customers can either embed MIGO in their analytics/BI stack (app as a service model), license it as a SAAS, or access a curated data feed via our powerful MIGO API. Learn more...
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We will demo our applications with sample data for you. As a result you develop an understanding, how our approach could work for you.