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Customer Feedback in TOP 5
DIY stores in Germany

How to gain insights from online reviews with the help of AI


Interested? Download whitepaper here:

Why this Whitepaper is worth reading!

Our Data Set

Google Reviews on Top 5 DIY brands OBI, Hagebau, Hornbach, Toom and Bauhaus with over 315 thousand customer reviews.

Our Method

Our MIGO Product Suite uses AI to understand what customers are talking about. Also we analyze sentiments per topics, both at brand and store level.

Our Results

Our DIY store benchmark leader is Hagebau, followed by OBI and Hornbach as second and third. However analyzing specific topics such as “Click & Collect” customer perception of the brands changes, as shown in below figure.

Interested? Download whitepaper here!


Our Product

MIGO is a software, which offers an end-to-end approach for sourcing, analyzing, topic modelling, and visualizing insights from feedback/images. Customers can either embed MIGO in their analytics/BI stack (app as a service model), license it as a SAAS, or access a curated data feed via our powerful MIGO API. Learn more...

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Aldi France – vainqueur de notre benchmark

Aldi France – vainqueur de notre benchmark

Lisez notre communiqué de presse pour avoir un résumé des résultats de notre livre blanc, se basant sur le feedback de 1.8 millions de clients de grande distribution alimentaire française.

Ready to get started?

Set-up 30 min consultation

We offer free consultations in order to see if and how we could help. Do not hesitate, the least you can expect is that we point you in the right direction!

Set-up free demo

We will demo our applications with sample data for you. As a result you develop an understanding,  how our approach could work for you.