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Customer Feedback on TOP 6 DIY stores in the Netherlands

AI-driven insights from reviews


Interested? Download whitepaper here:

Why this Whitepaper is worth reading!

Our Data Set

Google Reviews on Top 6 DIY brands in the Netherlands: Hubo, Bauhaus, Karwei, Hornbach, Praxis and Gamma with over 70.000 customer reviews.

Our Method

Our MIGO Product Suite uses AI to understand what customers are talking about. Also we analyze sentiments per topics, both at brand and store level.

Our Results

Our DIY store benchmark leader in the Netherlands is HUBO with a score of 80.3 , followed by Bauhaus and Karwei as second and third. 

Special Analysis

Our analysis of  the concept “Click & Collect” shows large differences in customer perception among brands in the Netherlands. While Hubo (40) receives by far the best feedback, Hornbach (9) and Praxis (7) both still perform partially well. Bauhaus (-18) in particular shows weaknesses in this area and room for improvement. With the ongoing pandemic, the importance of the concept  “Click & Collect” has greatly increased and should therefore be more considered by decision makers.

Interested? Download whitepaper here!


Our Product

MIGO is a software, which offers an end-to-end approach for sourcing, analyzing, topic modelling, and visualizing insights from feedback/images. Customers can either embed MIGO in their analytics/BI stack (app as a service model), license it as a SAAS, or access a curated data feed via our powerful MIGO API. Learn more...

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Lisez notre communiqué de presse pour avoir un résumé des résultats de notre livre blanc, se basant sur le feedback de 1.8 millions de clients de grande distribution alimentaire française.

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