by Johannes | Sunday, June 9, 2019 | People Analytics
Angela Merkel or Sheldon Cooper – Who should you hire? An introduction to people analytics. This lecture was given to a group of Business/Computer Science master students as a part of the course Decision Support System at University Mainz. Take a look at the...
by Johannes | Thursday, May 16, 2019 | People Analytics
People Analytics will benefit from adopting Digital Marketing best practices. Our three recommendations in this post are derived from our exposure to both People Analytics and Digital Marketing use cases. They should serve as food for thought and we would love to...
by Johannes | Sunday, March 10, 2019 | People Analytics, Predict42
Why Predict42? Our Founder Story. Why 42? Our company name started as a “nerdy” joke. For those who are not familiar with the book/serie “The Hitchhiker’s Guide to the Galaxy”, the number 42 was given as the answer by a supercomputer...
by Johannes | Wednesday, August 29, 2018 | Marketing Automation
Top excuses in marketing for not using value based customer segmentation Excuse #1:IT is doing a major redesign project and they cannot help Excuse #2: BI / Analytics has no ressources to support us Excuse #3:Everybody agrees it is important, but now is not the right...
by Johannes | Friday, June 8, 2018 | Marketing Automation
Customers, Journeys, Skills matter in online marketing Customers Matter No matter how smart your team is, not putting customers first will lead to failure. Hey, that is is easy you might say. Let me tell you: It is the toughest part. Why? Everybody seems to know what...
