by Johannes | Thursday, May 16, 2019 | People Analytics
People Analytics has a lot to learn from Digital Marketing. Learn about three key concepts, which increase the likelihood for success in people analytics.
by Johannes | Sunday, March 10, 2019 | People Analytics, Predict42
Our company name started as a “nerdy” joke. For those who are not familiar with the book/serie “The Hitchhiker’s Guide to the Galaxy“, the number 42 was given as the answer by a supercomputer “Deep Thought” after calculating for 7,5 Mio. Years. Take a quick look at below sequence, when “Deep Thought” gives the answer. Does this remind you of some of the challenges you face in your company?
by Johannes | Wednesday, August 29, 2018 | Marketing Automation
Top excuses in marketing for not using value based customer segmentation Excuse #1:IT is doing a major redesign project and they cannot help Excuse #2: BI / Analytics has no ressources to support us Excuse #3:Everybody agrees it is important, but now is not the right...
by Johannes | Friday, June 8, 2018 | Marketing Automation
Customers, Journeys, Skills matter in online marketing Customers Matter No matter how smart your team is, not putting customers first will lead to failure. Hey, that is is easy you might say. Let me tell you: It is the toughest part. Why? Everybody seems to know what...
by Johannes | Thursday, May 17, 2018 | People Analytics
HR Analytics: A huge gap between perceived importance and readiness! % from 11.070 respondents* say: "People Data is important or very important" % from 11.070 respondents* say: "our organization is ready or very ready for HR analytics" This gap...
